■ Importing, Translating, and Turning Google Reviews into Assets
Customer reviews left on your Google Business Profile are automatically imported to your store page on ぐるっと東京. Furthermore, the reviews are translated and published in multiple languages. This turns the “voice of the customer” in reviews from something transient into an "asset" that accumulates on your website. You can also choose which reviews to display. Increasing the number of reviews improves the likelihood of being surfaced in AI recommendations, making this system highly effective for stores with many reviews.

■ Automatic Sync of SNS Posts with Google Business Profile
Content you post on Instagram is not only reflected on your ぐるっと東京 store page but is also automatically posted to the “Updates” section of your Google Business Profile. Simply posting on Instagram as usual can help improve your ranking on Google Maps.

Gurutto Vietnam supports publishing information not only in Japanese but also in Vietnamese, English, Korean, Chinese, and Russian. This allows you to deliver your shop’s information not only to Japanese people but also to Vietnamese and other foreigners, enabling you to greatly expand your customer base. In particular, although Facebook usage in Vietnam is extremely high at 89.5%, if you target overseas tourists and residents, given the trend away from Facebook in Japan, publishing information on your website is essential. Gurutto Vietnam is a valuable platform that can effectively cover both markets.
Eliminate language barriers instantly
When doing business in Vietnam, one of the biggest challenges is the language barrier. Japanese tourists need a Japanese menu, Vietnamese customers need a Vietnamese menu, and tourists from Europe and the U.S. need an English menu. Traditionally, you had to prepare printed menus for each language, which not only increased printing costs but also required reprinting every time you changed the menu. Gurutto Vietnam’s QR-code multilingual menu feature solves this challenge in one go. Simply register detailed menu information on your store page. When customers scan your shop’s QR code placed at the counter, their menu is automatically displayed in the optimal language according to their smartphone’s language settings.
Zero printing cost, updates reflected instantly
Once the QR code is placed on the table, you can change menu items as many times as you like without changing the QR code itself. Simply update the menu information from Gurutto Vietnam’s admin panel, and the moment customers scan the QR code, the latest menu appears. This enables real‑time updates for seasonal items, price changes, and hiding sold‑out dishes. Not only does it eliminate printing costs, it also allows you to always provide up‑to‑date information, which leads to higher customer satisfaction.
Compelling visuals with photos
The menu displayed from the QR code can also include photos of the dishes. Especially for international tourists, even when the dish name alone is hard to imagine, photos give them confidence to order. Allergy information, spiciness level, and recommendations can also be presented in multiple languages, enabling attentive, detailed service.
Smart and sophisticated store image
In today’s digital era, a QR‑code menu creates a smart, sophisticated image for your store. Younger generations in particular are accustomed to viewing menus via QR codes and often find them easier to use than paper menus. By adopting Gurutto Vietnam’s QR‑code menu, your shop is recognized as “forward‑thinking and customer‑centric,” which also helps strengthen your brand value.

What is MEO?
MEO (Map Engine Optimization) is a set of strategies to optimize how your store or business ranks on Google Maps and strengthen customer acquisition from local users. When users perform local searches such as “restaurants near me” or “Hanoi hair salon,” the goal is to appear at the top of Google Maps results. Compared to SEO, MEO tends to produce results faster. With appropriate measures, you may feel the impact in as little as about one week, making it a highly effective acquisition channel for locally focused businesses.

Impact of listing on Gurutto Vietnam for MEO
Listing on Gurutto Vietnam enhances the consistency of your online NAP information (Name, Address, Phone). Google cross‑checks that the same NAP appears across multiple websites and evaluates the reliability of that information. Having accurate NAP data on a portal site increases the credibility of your Google Business Profile and makes it easier to rank higher on Google Maps.
In addition, links from Gurutto Vietnam act as a signal to Google that “this shop is recommended by a trustworthy source,” contributing to better MEO evaluations.

Concrete benefits of MEO
The benefits you can obtain from MEO are wide‑ranging:
Increase in store visits and acquisition effectiveness: When local users perform smartphone searches like “nearby …,” appearing higher in Google Maps greatly boosts store awareness. Smartphone searches often indicate immediate intent to visit, making them more likely to lead to in‑store visits.

Strengthening reviews and earning customer trust: Reviews on your Google Business Profile strongly influence purchase decisions. By actively collecting reviews through MEO measures and responding appropriately, you can build trust with customers. As the number of high‑rating reviews increases, it becomes easier to gain the trust of other users, leading to further acquisition.

High cost effectiveness: Registering and operating a Google Business Profile is free. With proper MEO, you can acquire customers without advertising expenses. Because you can approach local users directly, acquisition is efficient with minimal waste. Differentiation on Google Maps: By posting attractive photos, providing detailed store information, and publishing regular updates, your store appears more appealing to users. You stand out from competitors and are chosen more frequently.

Improving search rankings through backlink acquisition
By being listed on Gurutto Vietnam, your shop can acquire high-quality backlinks. Backlinks are links from external websites to your own site, and search engines such as Google treat backlinks as 'votes.' In other words, pages that are linked from many sites are recognized as valuable sources and tend to appear higher in search results.
In particular, backlinks from high-domain-authority portal sites like Gurutto Vietnam are rated highly by search engines. Domain authority is an indicator of a site's overall trustworthiness and authority; links from authoritative sites help improve the overall SEO evaluation of your website.

Enhancing expertise and authority
Gurutto Vietnam is a specialized portal focused on information about Vietnam. Links from such niche, topic-focused sites signal to search engines that 'this business provides specialized information related to Vietnam,' which contributes to higher rankings for related keywords.
Additionally, when listed stores link back to Gurutto Vietnam from their own websites or social media, the value of those links increases mutually, creating a positive cycle in which both sides' SEO performance improves. This is one of the major benefits of being listed on a portal.

Long-term customer acquisition effects
Once established, the effects of SEO measures can persist over a long period. Unlike advertising, there is no need for ongoing spend, and you can continually acquire new customers through organic traffic from search engines. In terms of cost-effectiveness, this is a highly advantageous investment.

Right now, the rules of customer acquisition are changing dramatically.
In the coming era, simply creating a website won’t get you chosen.

Users are shifting to asking ChatGPT and Google AI Overview for “recommended places,” then visiting the businesses shown in the answers. In other words, what matters is not appearing in search results, but being “understood” by AI.

Gurutto Vietnam has implemented a unique system to meet this AI era. Basic store information—business hours, regular holidays, booking methods, parking, average budget, private hire availability, service charges, cancellation policies, and more—can be registered not as mere text, but with a feature to register them as structured data (Schema).

As a result, the information is stored not for humans to read, but as data that AI can accurately understand. On typical websites, this information exists as scattered text, so AI cannot recognize it correctly. Gurutto Vietnam, however, is designed from the outset on the premise that “AI will read it.”

Consequently, AI can accurately judge things like “Is this place suitable for business entertaining?”, “What is the price range?”, “Are reservations possible?”, and “Is it tourist-friendly?”, which greatly increases the chance of being chosen within AI answers. In addition, information registered in Japanese is automatically translated into multiple languages, delivering the same details to users worldwide. The key difference is that this is not mere translation, but is recognized by AI as multilingual structured data.

The biggest feature of this system is its growth-oriented design: the more information you add later, the higher your AI evaluation becomes. For example, simply adding FAQs, store highlights, or use cases enables AI to understand the store’s characteristics more deeply, increasing exposure in search and AI-generated answers.

By implementing multilingual support, we expanded our target from mainly Japanese to a multinational audience.
The number of new members, which had been about 1–2 per month before implementation, surged to a pace of 4–7 per week after implementation.
Currently, about 70% of our members are customers from Europe and North America, and a vibrant international community has formed.

"By introducing a multilingual website, the language barrier disappeared and the market expanded rapidly. Being able to directly convey the gym's appeal to people from various countries living in Da Nang has been a major change."

This case is a good example of resolving the major missed opportunity of "not appearing even when foreigners search" and successfully achieving visualization of potential customers.

With an investment of only about 1,000,000 VND per month, 587 reservations were acquired over 8 months.
Total revenue reached 117 million VND, net profit was 109 million VND, achieving an overwhelming ROI (return on investment) of 13.7x.

This indicates a shift away from ad-spend-dependent customer acquisition,
toward **“a search-driven, asset-based acquisition model that keeps working”**.

“SNS posts are automatically reflected on the multilingual site, Google’s evaluation improved, and bookings from foreign customers increased naturally.”

This model proves it is possible to build a compounding customer acquisition foundation rather than something short-lived.

By revamping the official website and integrating with Google Business Profile (GBP), the number of customers in December 2025 roughly doubled.

The customer base, previously centered on Japanese customers, expanded to multiple nationalities including Korea, Taiwan, and Europe/North America, achieving stable inbound customer acquisition.

Thanks to the multilingual support and search optimization of 「ぐるっと」, the WE site evolved into a store that can be found even when foreign tourists search in their native languages, and SNS posts are automatically reflected on the official site, transforming information from “flowing” to “an accumulating asset” and building a customer acquisition foundation that does not rely on advertising.